If
Hrithik Roshan is indeed God to the current generation of cinegoers, then
cable operators are in for bad days. While almost all cablewallahs
have been illegally airing his superhit Kaho
Naa... Pyaar Hai on their cable film channels among other new
releases, the Roshans have come up with a novel idea to counter the menace,
vis a vis their film. Cashing in on Hrithik's contemporary popularity,
papa Rakesh Roshan and his distributors
plan to launch a TV ad-campaign soon, in which the teenage heartthrob
will appeal to small screen audiences not to watch his film on illegal
video cassettes and also request one and all to help authorities nab any
cablewallah who illegally airs the film on TV. And Hrithik's is
not a dry appeal either - there are sops galore. PEN Audio, who have booked
the original video rights of KNPH, have announced attractive prizes such
as a dinner with Hrithik, Tata Indica cars, colour TVs and life-size,
autographed photos of the hunk. Hrithik fans, gear up then - help your
favourite star and win some surprises in the process!! |