FIRST COMPLETE BOLLYWOOD HERO
Today's Pens Group have signed Hrithik Roshan to promote their range of
products for a period of 14 months. The royalty plus cash deal signed
recently, is one of the biggest brand endorsements in the recent months.
The exact amount, however, remains undisclosed. According to reports, he will be endorsing only one product per year. From next year, he will start endorsing his own website. To counter the unofficial Hrithik websites, Sanjay Khan (Suzanne Khan's father) will be issuing legal notices to them in the coming months so there is only official website of Hrithik on the net. Sanjay Khan is the partner in Hrithik's net venture and the move to shutdown the unofficial websites has drawn criticism from various quarters.
Many of the analysts feel that closing down unofficial Hrithik websites may boomerang against them and will lead to decline in Hrithik's popularity. They also feel that Hrithik's own website may be unable to compete against the unoffical sites since they have a larger mass base and this has led to Sanjay's movement against them. Let's see the fate of Hrithik on the net.